"Contrary to common belief, free availability and low costs are not the main arguments for choosing open source," Rettberg said. "For me, the reliability of the software comes first. I can set up a Linux proxy server in half an hour and I won't have to come back to it for the next ten years."
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Research has shown that when communicating with people, what they see and how you communicate is ninety three percent of the impression you make. What you actually say to them is only seven percent. When giving a talk at a conference or a demo to a client, or communicating with family members in our everyday lives, using a proprietary application or a product or service that is obviously proprietary like an iPhone or Facebook will have far more impact than the words you say.
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The argument that established revenue models of the software industry were being eroded by open source software being available for free can no longer be upheld. Instead, there are many examples of successful OSS applications that are generally viewed as innovation drivers. Furthermore, working business models have been developed and have proved to be successful.
Read the whole study: The economic and social impact of software & services on competitiveness and innovation
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